Free Website Audit Checklist

Use Google PageSpeed Insights to test load times. Optimize images, enable compression, and consider a CDN.

Test your site on phones and tablets. Google prioritizes mobile-friendly sites in search rankings.

Convert images to WebP, use lazy loading, and serve appropriately sized images for each device.

Defer non-critical JavaScript, inline critical CSS, and remove unused code to speed up first paint.

Configure cache headers so returning visitors load your site up to 80% faster.

Each page needs a unique, descriptive title tag under 60 characters for optimal search display.

Compelling meta descriptions (under 160 chars) improve click-through rates from search results.

An XML sitemap helps Google discover and index all your pages. Submit via Google Search Console.

Schema markup helps search engines understand your content and can enable rich results in SERPs.

Canonical tags tell search engines which version of a page is authoritative, preventing SEO dilution.

Google penalizes non-HTTPS sites. An SSL certificate encrypts data and builds visitor trust.

Validate all user inputs server-side to prevent injection attacks and data corruption.

Ensure all HTTP traffic is automatically redirected to HTTPS to prevent mixed-content issues.

Security headers protect against XSS, clickjacking, and other common web vulnerabilities.

Visitors should find any page within 3 clicks. Use consistent navigation across all pages.

Every page should guide visitors toward a specific action -- contact, sign up, or purchase.

Ensure sufficient color contrast, alt text on images, and keyboard navigation for all users.

Aim for sub-100ms response to user input. Optimize animations and avoid layout shifts.

Fresh content signals to search engines that your site is active and authoritative.

Visitors should understand what you offer and why it matters within 5 seconds of landing.

Customer reviews and case studies increase conversion rates by up to 270%.

Put phone, email, and address in the header or footer of every page for maximum visibility.